‘Just Use It’ campaign initially rejected everywhere but Los Angeles now on display in Miami, Chicago, and New York City
MIAMI (December 13, 2023) – AIDS Healthcare Foundation’s (AHF) “Just Use It” billboard campaign now is running in three new cities – Miami, Chicago, and New York City – after several national out-of-home advertising companies refused the artwork back in August.
The billboards featuring a condom-covered banana with the “Just Use It” slogan and the “useacondom.com” URL originally only appeared in six central Los Angeles locations.
AHF offers free condoms at almost all of its facilities nationwide, including its 69 Healthcare Centers, 36 Wellness Centers, 62 Pharmacies, and 22 Out of the Closet thrift stores and offers free sexually transmitted infection (STI) and HIV testing at 36 Wellness Centers across 14 states.
“It’s ridiculous we couldn’t run an ad with a condom-clad banana. It’s just a piece of fruit,” said Michael Weinstein, AHF president and cofounder. “We may be moralistic in attitude, but the rising rates of STIs in Florida prove we are hedonistic in behavior. We need blunt advertising to get the point across.”
In Florida, case rates of gonorrhea and syphilis rose 36% and 76.8% respectively between 2017 and 2021.
The advertisements are posted at N Miami Ave & NW 11th St (until 12/31/23) and NW 22nd Ave & NW 28th St (until 12/24/23).
