Condoms are ‘Always in Fashion!’  for International Condom Day

Condoms are ‘Always in Fashion!’ for International Condom Day

In Global, News by AHF

This year, AHF recorded an upbeat ‘Always in Fashion’ holiday anthem to celebrate International Condom Day; anthem cleverly parodies Bruno Mars’ hit song, ‘24K Magic.’

 HIV/STD prevention, safer sex and condom usage are the focus of ICD with 17 events held in 12 states across the US. More than 100 additional ICD ‘Always in Fashion’ events will take place in 25 countries across the globe offering a particular focus on youth.

 LOS ANGELES (February 14, 2017) AIDS Healthcare Foundation (AHF), the largest global AIDS organization operating in 38 countries, again celebrated International Condom Day (ICD)—a February 13th holiday observed in conjunction with Valentine’s Day—by promoting prevention of STDs, HIV and unwanted pregnancies through free condom distribution and safer sex awareness events and activities. AHF will activate over 117 ICD events worldwide, including at least 17 ICD events in the US. This year’s International Condom Day theme is, “Always in Fashion!”

“Where’s the fashion sense in condoms you might ask? They’re practical: easy to carry and are the most affordable way to avoid STDs and unwanted pregnancies. They make a statement about your priorities: you care about your health and that of your partner. They express who you are: with hundreds of sizes, textures, colors and flavors, you can stick with what you like or change it up every time. But most importantly: they give you peace of mind, so you can relax and focus on the fun,” said Albert Ruiz, Director of Wellness Programs for AHF.

“Condoms are always in fashion, but they are not always available, affordable or attractive,” added Terri Ford, Chief of Global Advocacy & Policy for AHF.  “Condoms are still the most effective way to prevent HIV and other sexually transmitted diseases as well as preventing unwanted pregnancies. Now is not the time to abandon condoms. International Condom day is a fun day to put condoms back in the spotlight. At a time when young women are especially at risk for HIV transmission and pregnancy globally, UNAIDS, USAID and the Global Fund are drastically cutting funding and distribution of free condoms. That is very short-sighted and a very wrong move. Countries around the world are left condom-less – which is a dangerous situation.”

Domestically in the US, AHF will host at least 17 events across 12 states: California; Florida; Georgia; Illinois; Louisiana; Maryland, Michigan, Mississippi, New York, North Carolina, South Carolina, Texas and the District of Columbia. Many of these events are aimed specifically at youth, who account for 1 in 4 new HIV infections.

Events ranged from on-campus condom rallies and HIV testing drives (including a head-to-head testing competition between rival HBCUs Benedict College and South Carolina State University), to a Los Angeles fashion event presented with Ivan Bitton Style House held high above the city’s lights to condom-themed fashions and dresses modeled on the runways of official Fashion Week events in New York and Miami.

“We know that withdrawing easy access to free condoms will drive up new STI, pregnancy and HIV infection rates. This is unacceptable and we will do all we can to make condoms accessible, desirable and free. We will donate millions of condoms to governments facing condom stock-outs. Condoms are Always in Fashion – don’t believe otherwise,” added AHF President Michael Weinstein.

AHF is also excited to unveil its 2017 International Condom Day song, ‘Always in Fashion,’ (song) a parody (lyrics) of Bruno Mars’ latest hit, “24K Magic” to help pump up enthusiasm at ICD events across the globe.

The aim of ICD is to promote safer sex awareness in a fun and creative way while encouraging people to use condoms. With sexually transmitted diseases (STDs) on the rise in the U.S. and around the world, protecting oneself and one’s partner is more important than ever. AHF has been commemorating ICD with creative events such as concerts, fashion shows, flash mobs, competitions and street performances since 2009. Our goal is to make safer sex sexy and fashionable and call on governments to remove economic and ideological barriers to condom access.

Internationally, AHF partners will deploy similarly-themed awareness and prevention International Condom Day campaigns under the same “Always in Fashion” slogan. For a list of AHF’s global and domestic and ICD events, visit



‘Always in Fashion’ Logo PDF

‘Always in Fashion’ 2017 anthem lyrics

“Always in Fashion” 2017 anthem/song MP3

ICD US events

ICD Global events

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