AIDS Healthcare Foundation has unveiled its new billboard campaign, “Get Tested And Chill,” which will appear around Los Angeles this week. The campaign encourages sexually active young people to participate in regular STD screenings.
LOS ANGELES (March 24, 2016) AIDS Healthcare Foundation, the largest global HIV/AIDS organization, released its latest billboard campaign in Los Angeles this week. The billboard slogan, “Get Tested and Chill,” parodies the widespread meme “Netflix and Chill,” a slang term referring to the invitation to watch Netflix together as a euphemism for sex. With reported cases of STDs on the rise, the eye-catching advertisement conveys a critical message to sexually active young people to protect their health by participating in regular STD screenings.
“AHF’s new billboard campaign will definitely turn the heads of everyone familiar with the infamous ‘Netflix and Chill’ meme,” said Jason Farmer, Senior Director of Creative at AIDS Healthcare Foundation. “We hope it will alert sexually active young people to the importance of getting tested for possible infections.”
According to the CDC, youth between 15-24 years old account for half of the 20 million new sexually transmitted infections each year in the U.S., though they make up just over one fourth of the sexually active population. Most reported infections of chlamydia and gonorrhea occur among the same age group. Among gay and bisexual men, rates of syphilis are increasing at an alarming rate (15.1 percent in 2014), which also places those infected at risk for acquiring or transmitting HIV. In California, the rate of syphilis (13.2 per 100,000) exceeds the national average (10.3 per 100,000). CDC recommends routine screening for common STDs among sexually active adolescents, including HIV, for those at risk.
AHF’s Wellness Centers provide free testing for sexually transmitted diseases, including chlamydia, gonorrhea, syphilis, and HIV. To find the nearest location for STD screening and treatment, visit www.freestdcheck.org.