Magic Johnson Foundation, AHF host premiere of ESPN Films’ The Announcement

In Advocacy by AHF

March 6th—Regal Cinemas L.A. LIVE Stadium 14

Untold story of Earvin ‘Magic’ Johnson and his triumphant journey living with HIV is unveiled in this gripping ESPN Films documentary, directed by Nelson George

Magic Johnson Foundation and AIDS Healthcare Foundation host gala invitation-only V.I.P. screening at 7:30pm following private morning screening and educational Q&A with Johnson & others for 500 L.A.-area high school students; ‘The Announcement’ then airs publicly on ESPN Sunday March 11th, 9pm ET

What:
Premiere of The Announcement, ESPN Films’ documentary on Magic Johnson’s triumphant journey living with HIV

When:
TUESDAY, March 6th 2012
5:00pm—MEDIA CHECK IN FOR RED CARPET
6:00pm RED CARPET OPENS
7:30pm V.I.P. invitation-only screening begins

Where:
Regal Cinemas L.A. LIVE Stadium 14
1000 West Olympic Blvd (cross street: Georgia St.), Los Angeles CA 90015

Red Carpet Tip Sheet:
Earvin ‘Magic’ Johnson and Cookie Johnson
Arsenio Hall, 2012 Celebrity Apprentice
Angus Mitchell
Anthony Kiedis, Red Hot Chili Peppers
Barbara Lazaroff
Bill Duke, X-Men: The Last Stand, Get Rich or Die Tryin’
Bill Sharman
Craig Robinson (The Office, Apatow films)
Dominik Garcia-Lorido, The Lost City, City Island
Flea, Red Hot Chili Peppers
Frank Robinson
Jalen Rose
Jeffrey Osborne
Jerry & Barbara West
Kevin Frazier
Kurt Rambis
Lamman Rucker, Tyler Perry’s Meet the Browns (TBS)
Michael Steger, 90210 (CW)
Monique Coleman, High School Musical (Disney)
Niecy Nash, host, Clean House (Style Network)
Nyambi Nyambi, Mike & Molly (CBS)
Pat O’Brien (Fox Sports/NBC Olympics)
Richard Grieco (21 Jump Street, the Gigolos)
Shaun Robinson, host, Access Hollywood
Tamala Jones, Castle (ABC), Booty Call
Tommy Davidson (Black Dynamite, In Living Color
And additional celebrity attendees

Also:
11:00am—Student screening at Regal Cinemas for L.A. area high school students (closed to the general public) March 6th 2012

With:
Earvin ‘Magic’ Johnson and Cookie Johnson
Robert E. Bailey, II, National Partnerships Team Lead at the Centers for Disease
Control and Prevention
Cynthia Davis, Assistant Professor, Medical Science Institute, Charles Drew University of Medicine and Science & recipient of AHF’s 2011, ‘World AIDS Day Magic Award’
Michael Weinstein, AIDS Healthcare Foundation (AHF) President

MEDIA CREDENTIALING

CONTACTS:
Ged Kenslea, AHF +1.323.308.1833 or mobile 323.791.5526
[email protected]

Bailey Brown, MJF +1.310.246.6154 work or mobile +1.818.288.6988
bbrow[email protected]

CELEBRITY RSVPs
Laura Giangiulio, Metro PR +1.310.601.3211 [work] +1. 484.467.1327[cell][email protected]

LOS ANGELES (March 5, 2012) ⎯ Magic Johnson Foundation (MJF) and AIDS Healthcare Foundation (AHF) are honored to announce that they will host the premiere of ESPN Films’ and NBA Entertainment’s The Announcement, the untold story of Earvin ‘Magic’ Johnson and his triumphant journey living with HIV. The Announcement, a gripping documentary directed by Nelson George, will have its world premiere at Regal Cinemas L.A. LIVE Stadium 14 in downtown Los Angeles with the foundations’ red carpet, invitation-only V.I.P. gala screening on Tuesday, March 6th (remarks and screening at 7:30pm; doors open at 6:30pm). The evening will begin with a star-studded red carpet followed by brief remarks from the hosts before the viewing of the documentary.

The V.I.P. evening screening of ‘The Announcement’ will follow a private 11:00am morning screening of the film at the same Regal Cinema theater hosted by MJF and AHF for 500 Los Angeles-area high school students. After viewing the documentary, the students will participate in the E.R.A.S.E. HIV Youth Summit ((Empowering & Reinforcing Awareness of Students through Education), an educational panel and Q&A session with Mr. & Mrs. Johnson and other individuals working in the field to fight HIV/AIDS. ‘The Announcement’ will then air publicly on television for the first time five days later, Sunday March 11th, 9pm ET on ESPN.

On November 7, 1991, Earvin ‘Magic’ Johnson first announced to the world he was HIV-positive, and from that day on, he has been tirelessly fighting the HIV/AIDS epidemic and advocating for those living with HIV/AIDS. ESPN documented Mr. Johnson’s personal journey, how the world has been affected since his announcement and the current state of the HIV/AIDS epidemic.

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