Colorful double billboard promotes safer sex and AHF’s uesacondom.com website;board is located off heavily travelled interstate highway I-95 three-tenths of a mile north of I-395
Some Miami drivers may be caught off guard by a new billboard put up by the AIDS Healthcare Foundation which hopes to put people on guard—about the importance of safer sex and condom use to prevent the spread of HIV and other sexually transmitted diseases. Florida currently has the third highest HIV/AIDS rate in the nation. The colorful billboard, which is actually two side-by-side billboards located alongside the commuter heavy interstate highway I-95 about three-tenths of a mile north of I-395, simply reads: ‘Don’t get it, don’t pass it,’ – the second adjacent board directs people to the AHF website www.useacondom.com . A series of colorful, highly stylized condoms both in and out of the packaging are scattered across the top of both billboards.
“In many Northern European countries, condom ads and safer sex messages regularly appear on television, in magazines and as billboards, print ads and posters,” said Michael Weinstein, President of AIDS Healthcare Foundation. “In wanting to get the message out about the importance of condom use and safer sex in South Florida, we decided to try and push the envelope a bit in a respectful manner that we also hope will help normalize what we see as fairly prudent and straightforward public health messaging.”
The condom billboard now appearing in Miami is part of AHF’s ongoing public awareness campaign—in Los Angeles, the San Francisco Bay Area and South Florida—surrounding HIV/AIDS issues, including the need for testing, treatment access and advocacy.